The past two months have been an exciting and productive period for CMed, marked by significant milestones, new opportunities for international growth, and a continued commitment to strengthening our global partnerships. From product launches to educational initiatives and customer engagement activities, we have continued to reinforce our mission of delivering scientific excellence, innovation, and meaningful collaboration around the world.
BioReFeel Makes Its First In-Country Launch in Romania
On June 12, CMed celebrated a major milestone with the first in-country launch of BioReFeel, our first injectable product, in Romania.
Held in Bucharest, the event marked the official introduction of BioReFeel to the Romanian market and represented the first of many launches planned across Europe throughout the year.
The evening brought together aesthetic professionals for an inspiring event focused on science, innovation, networking, and knowledge sharing. Our CEO, Carlo Michelini, presented the technology behind BioReFeel, illustrating the scientific vision and innovation that make the product unique. The scientific program was further enriched by a presentation from our Key Opinion Leader, Dr. Domenico Romano, who shared his clinical expertise and highlighted the product’s applications and benefits in daily practice.
A special thank you goes to our Romanian distributor, Anamaria Frujaina, whose dedication, professionalism, and outstanding organizational efforts were instrumental in making this launch such a memorable success. Her commitment played a key role in delivering an event that truly reflected the importance of this milestone for both CMed and the Romanian market.
Welcoming Our Uzbek Partners to the CMed Headquarters
From June 15 to 18, we had the pleasure of welcoming our partners from Uzbekistan to our headquarters for an immersive educational experience.
The program included a dedicated masterclass designed to provide an in-depth understanding of the science, innovation, and treatment protocols behind the CMed portfolio. Through technical sessions and discussions with our team, participants gained valuable insights into the technologies that distinguish our products and the clinical approaches that support their successful application.
The visit also included a tour of our manufacturing facilities, offering our guests a behind-the-scenes look at the research, development, and production processes that ensure the highest quality standards across our portfolio.
Beyond the scientific agenda, we wanted our partners to experience the culture and values that define CMed. By discovering our local territory and enjoying authentic Italian experiences, they had the opportunity to connect not only with our company but also with the passion, hospitality, and excellence that represent our Italian heritage. These moments helped strengthen personal relationships and reinforce the trust that underpins our international collaborations.
Dedicated BioReFeel Training for Our UK Distributor
Following our team’s recent visit to our distributor’s headquarters in Manchester, we organized a dedicated webinar on July 29 for their sales force, entirely focused on BioReFeel and its proprietary technology.
The webinar was specifically designed to provide participants with a comprehensive understanding of the product, covering its scientific foundations, technological innovation, clinical benefits, and market positioning. In addition to strengthening product knowledge, the session equipped the sales team with practical tools and key messages to confidently communicate BioReFeel’s value proposition to healthcare professionals.
At CMed, we believe that the success of our distributors begins with education. By investing in tailored training initiatives, we empower our partners with the expertise and confidence needed to represent our portfolio effectively and consistently across their markets.
The strong engagement and positive feedback received during the webinar confirmed the value of this personalized approach. We see this initiative as an excellent example of how close collaboration and continuous knowledge sharing can create long-term value for our partners, and we look forward to extending similar educational opportunities to other distributors across our international network.
Hosting Our Swedish Partners
From July 13 to 16, we were delighted to welcome our Swedish partners to the CMed headquarters for another immersive educational and cultural experience.
Throughout their stay, participants took part in dedicated scientific sessions focused on our portfolio, exploring the technologies, treatment protocols, and clinical rationale behind our products. The program also included a guided tour of our factory, providing first-hand insight into the quality standards, innovation processes, and manufacturing expertise that define CMed.
Beyond technical training, the visit offered an opportunity to experience the values that shape our company. Through carefully selected cultural activities and authentic local experiences, our guests discovered the richness of Italian tradition while building stronger personal connections with the CMed team.
These visits are far more than educational programs, they are opportunities to cultivate lasting partnerships based on trust, shared knowledge, and a common vision for the future of aesthetic medicine.
Looking Ahead
The past two months have once again demonstrated CMed’s commitment to innovation, education, and the continuous strengthening of our international partnerships.
The successful launch of BioReFeel in Romania marks only the beginning of an exciting journey that will see our first injectable introduced into several additional European markets in the coming months. At the same time, we will continue investing in educational programs, distributor training, factory visits, and collaborative initiatives, convinced that sharing knowledge and building strong relationships are the foundations for sustainable international growth.
